NetReputation is one of the most popular reputation management companies, despite only being around since 2014.
It serves individuals and businesses that needs help with brand reputation management, reputation monitoring, branding, crisis management, PR, and more. The company stands out due to its wide range of services.
NetReputation Compared to Its Closest Competitors
The market for online reputation services is very competitive–it’s full of both growing companies that specialize in particular areas and massive agencies that do it all.
NetReptuation is one of them that does everything.
Serving both individuals and businesses, it’s a one-stop-shop for reputation management, review management, branding, PR, local SEO, and more. However, many people aren’t looking for everything and don’t have the budget to pay for it.
Competitors, like BetterReptuation and Reputation Defense Network, have scaled-down lists of services, but more approachable price tags. BetterReputation in particular is a small business with a very hands-on team–it’s a great choice if you value personalized customer service, supporting small teams, and transparency at all costs.
All three made our list of the best online reputation management companies and are excellent choices in their own right.
NetReputation Pros and Cons
NetReputation has made a great name for itself over the last decade, offering just about every service businesses, individuals, CEOs, and corporations could ever need. With that said, it can be expensive for smaller businesses and their sales folks are trained to sell no matter what.
Pros
- Services for individuals and small businesses
- Eliminate negative search results
- Protect and repair online reputations
- Custom brand alerts
- Free reputation analysis
Cons
- Results can take months
- Pushy sales process
- High cost for small business
- Not ideal for SEO alone
NetReputation’s Ethical Practices and Methods
Because reputation management is largely unregulated, we felt it was important to talk about ethics. Many companies out there will publish fake reviews about your business, threaten webmasters or previous customers, or even break the law to get you the results you’re after.
While it may sound great on paper, that’s never the way to go.
Thankfully, NetReputation seems to be by the books. They use a straightforward (and ethical) five-step reputation management process that aligns with your biggest goals.
NetReputation has a decade of history working in the online reputation industry, which is a longer track record than many of its competitors.
Companies with poor ethics or that try to cut corners to improve the online reputation of their customers rarely will be able to work successfully for this long.
NetReputation Offers Maximum Transparency
Fully understanding what your online reputation management company is delivering is crucial. Some companies are vague and just say they’ll “handle it.” But that’s not always comforting, and it can sometimes feel like you’re being duped.
Fortunately, NetReputation has an excellent track record here. It all starts with a free reputation analysis.
This phase uses an online diagnostic tool that groups different search phrases into categories that NetReputation analyzes and scores. They use this information as a baseline, and then they’ll show you how those numbers change as they implement certain strategies.
These metrics help hold NetReputation accountable for delivering on its promises. If they fall short, you’ll be able to tell based on those numbers. They also break down everything that goes into your reputation, so you can see exactly what they’re working on and what they’re prioritizing.
It’s worth noting that a handful of online reviews from unhappy customers say that NetReputation did not deliver on what it promised. But these make up less than 1% of their total reviews, so we think it’s safe to say those were anomalies.
Channel-Specific Solutions
Channel-specific strategies are crucial for businesses that need to narrow their focus. For example, if 90% of your existing customer reviews are on Yelp, then working with an online reputation management company offering Yelp-specific solutions will definitely be in your best interest.
NetReputation does offer several channel-specific solutions. They have reputation management options for socials like Facebook, Twitter, YouTube, Instagram, and Pinterest.
They also offer solutions for SEO and Google.
NetReputation stands out in this category with its Wikipedia page solutions. This is not a common service offered by other reputation management companies, and it’s great for both individuals and businesses with Wikipedia pages.
Overall, NetReputation’s channel-specific solutions are solid compared to the other top players in this space. We do recommend Birdeye if you’re focusing strictly on getting more reviews on channels like Google and Facebook. Go Fish Digital is our top recommendation for improving Yelp reviews.
But NetReputation definitely hits the mark in this category, regardless of the channels you’re prioritizing.
Industry-Specific Expertise
Always look for an online reputation management firm that has experience working with other businesses in your industry. Small businesses shouldn’t be consulting with agencies that only work with B2B enterprises.
NetReputation specializes in the following industry-specific solutions:
- Legal
- Construction
- Senior Living
- Retail
- Automotive
- Cryptocurrency
- Healthcare
- VIPs (people in the public eye)
If you fall into any of those categories, NetReputation should definitely be on your radar.
Reputation.com is also an excellent option to consider, as they have experience serving a wide range of clients.
You can always inquire about industry-specific results during your consultation with NetReputation, or any other reputation management company. They should be able to provide you with similar case studies or success stories for brands like yours.
Specialized Content Removal Services
NetReputation’s content removal services are popular for businesses trying to improve a bad reputation. The removal specialists at NetReputation can help remove blogs, videos, news articles, reviews, and social media content from the web.
The exact methods used depend on the source, type of content, and how long it’s been online. Some of those methods include:
- Site terms of service (TOS) violations
- Google TOS violations
- DMCA copyright infringement
- Negotiations with the publisher
- Data broker opt-outs
- State and local law violations
NetReputation really stands behind this service, offering a 100% money-back guarantee. Whether you’re a business or an individual that wants content removed from the web, NetReputation is an excellent choice.
If removing the content isn’t possible, NetReputation also uses techniques to suppress that information, making it difficult to find in search results.
For those of you strictly looking for content removal solutions without any other online reputation management needs, BetterReputation and Reputation Defense Network are both good choices.
Real-Time Reputation Monitoring
Brand reputation monitoring services help businesses quickly identify problems before they get out of hand. NetReputation tracks all brand mentions across platforms like Facebook, Twitter, Reddit, Instagram, YouTube, forums, blog sites, news outlets, web results, and more.
They’re constantly adding new social listening sources to ensure you’re getting all of the information you need—including both real-time alerts and historical information.
Compared to other similar services out there, NetReputation’s monitoring package is very good. Their software crawls over 13 billion sources per day, providing you with an in-depth analysis of potential reputation threats.
They also use sentiment analysis tools to provide you with a more holistic picture of your brand’s digital presence. In addition to monitoring and reporting, NetReputation’s experts will also provide you with actionable insights and strategies based on the results.
We also should point out that NetReputation matches its reputation monitoring techniques and services to the type of industry in which you work. When a member of the NetReputation team begins working with you, that person should have experience with your specific industry.
NetReputation’s Review Management Services
NetReputation has removed more than 100,000 false, negative, and harmful reviews from the web. They offer review management services for Yelp, Facebook, Google, Trustpilot, TripAdvisor, and other popular review platforms.
The great part about this service is that they take a multi-pronged approach to review management. This includes:
- Review monitoring
- Review generation
- Review removal
- Review responses
So whether you’re trying to get more reviews, remove bad reviews, or respond quickly to new reviews, NetReputation has you covered.
Overall, the review management services here are top-notch.
You can’t go wrong with NetReputation if you need help with review management.
Personal and Business Branding
NetReputation’s branding services are a bit different from similar services on the web. As an online reputation management firm, these branding solutions focus more on review management, business profile development, Wikipedia page creation, and things of that nature.
This is not the best option out there if you’re looking to build a brand from scratch and need assistance with logos, color schemes, website design, and more traditional branding services.
If your company is looking to rebrand itself after a reputation attack, bad press, or similar situation, then Gadook is a better option to consider.
While NetReputation has tons of excellent services, the branding solutions are a bit lackluster compared to other options on the web. They’re essentially taking other online reputation management services and packing them into a “branding” service. But it’s not a traditional branding solution.
Public Relations
NetReputation offers all of the time-tested PR practices that you would expect. This includes media outreach, pitches, and press releases.
But they also provide a more modern approach through efforts like social media outreach, expanded media coverage, and competitive research.
These services are great for product launching, app launches, social media influencer campaigns, and thought leadership promotion.
But similar to other NetReputation services, the PR solution has an online reputation management approach. That’s not necessarily a bad thing, but it’s probably not exactly what a business or an individual is looking for if they’re strictly seeking a PR service.
SEO Services
Many online reputation management companies offer SEO services. NetReputation offers both traditional SEO services and local SEO services for businesses of all sizes.
NetReputation starts with performing an SEO audit of your online presence, which helps determine which spots need improvement. Rather than using your resources across all channels and risk wasting them on channels that don’t need them, the audit will help you allocate your resources more effectively.
Having a well-rounded SEO reputation management plan can help you create content that supplants negative articles that currently rank highly in search.
But if your business is only looking for an SEO agency, there are better options on the market. That’s not a knock against NetReputation by any stretch. SEO is challenging, and even agencies that specialize in SEO struggle with certain aspects of it.
In my experience, you’re better off leaving search optimization to the SEO pros. Agencies that dabble in SEO alongside a wide range of other services don’t tend to deliver the best results.
If you prefer to use an SEO company that also offers online reputation management solutions, SEO Image is a viable alternative.
Social Media Management
Social media and online reputation management go hand-in-hand. For those of you who don’t have an active social media presence or need help with your social media strategy, NetReputation has you covered.
This service offers:
- Original content creation
- Social media calendar
- Ad boost management
- Community management
- Campaign strategy
- Analysis and reporting
- Monthly consulting
Plans include Facebook and Instagram, with an extra $150 per month per network. Depending on the volume you’re looking for, NetReputation offers plans with 12, 20, and 40 posts per month.
This is the perfect solution for any business that simply wants to outsource social media management.
We really like the fact that NetReputation takes a strategic approach to its social media services. While this solution may not be as in-depth as a dedicated social media management agency, they’re taking the right steps to ensure your social content is cleaned up—especially from a brand reputation perspective.
In addition to organic social posting, NetReputation can also help you with social media advertising.
All of these services come with a dedicated social media strategist and business account manager. So you’ll have multiple points of contact to assist you throughout the process and keep you informed on what’s happening.
NetReputation’s Crisis Management Options
This service is a bit unique as well. NetReputation assists with crisis management planning, ensuring that your business knows what to do if something bad happens or your reputation is attacked.
They offer steps to identify potential threats and ways to streamline recovery efforts.
Examples of events that are covered under this umbrella include data breaches, industrial accidents, and workplace violence incidents.
The one downside of this service is that it’s a bit more proactive than reactive. So if your business is currently in the middle of a crisis, we’re not sure that NetReputation will actually be able to help.
Think of this more like an insurance policy or alarm system as opposed to a 911 resource when there’s an emergency.
NetReputation’s Wikipedia Page Solutions
NetReputation’s Wikipedia business page solutions are truly unique. We’ve reviewed dozens of different online reputation management companies and still haven’t found something like this.
This service helps with everything from Wikipedia page creation to monitoring, editing, and repair, including:
- Inaccurate or misleading information
- Bias removal
- Images
- WikiData refining
- Expediting peer reviews
- Enhancing relevance by cross-referencing other pages
- Wikipedia threat monitoring
- Wikipedia alerts
Not every business or brand needs a Wikipedia page. But for those that do, NetReputation can really clean it up on your behalf, especially if you’re unhappy with the current information featured there.
It’s also a great option for any business or individual who wants a Wikipedia page. Having your name on a platform like Wikipedia can add legitimacy to your brand.
In addition to improving and protecting your reputation online, NetReputation’s Wikipedia services double as SEO services. Think about how often you search for something on Google, and the first hit is a Wikipedia bio. That’s because Wikipedia has a high domain authority, so search engines are more likely to rank its content high in the SERPs.
So, you and your brand have a great shot at ranking high if you’re on Wikipedia, and NetReputation can help you get there.
Internet Privacy Services For Individuals
Many of NetReputation’s services are designed for businesses. But this online reputation management company also works directly with individuals and offers a wide array of internet privacy solutions.
If you’re concerned about your online privacy or you know that your personal information has leaked on the web, NetReputation can help.
Online data brokers collect information about individuals that can be dangerous if they end up in the wrong hands. These sites also make it really difficult to remove personal data on your own, which is why you want NetReputation in your corner to handle this on your behalf.
Some examples of personal information that might be leaked on the web include:
- Email address
- Physical address
- Phone number
- Location data
- Social media profiles
- Profile pictures
- Social security number
- Family names
- Login credentials
NetReputation conducts a complete audit to uncover everything about you that’s publicly available on the web. Once the data has been identified, they’ll come up with a customized solution to remove your personal information from the internet.
They’ll also provide ongoing monitoring services to alert you of any new listings that appear moving forward.
This service is backed by NetReputation’s 100% customer satisfaction guarantee, and it typically takes about three to six weeks to complete the process.
PPC Management
If you’re trying to maximize the return of your advertising spend in PPC campaigns, NetReputation can help. You can completely hand off your PPC efforts to them, and they’ll take care of the ongoing monthly management based on your budget.
While any business can use NetReputation’s PPC services, they specialize in lead-generation PPC and ecommerce PPC.
You’ll get a dedicated account manager as your single point of contact throughout this process. NetReputation takes the time to understand your business and industry—ensuring that they develop a PPC strategy that aligns with your goals.
While you can stay hands-off while campaigns are running, NetReputation still gives you access to real-time reporting. So you can always see how your accounts are performing and track returns.
NetReputation’s PPC management services also include:
- Campaign setup
- PPC health checks
- Keyword management
- Landing page setup and analysis
- Conversion rate optimization
They also provide PPC marketing strategies that cover competitor analysis, ad group creation, ad copy creation, tracking method implementation, and more.
Pricing for NetReputation’s PPC offering is not available online. But most agencies charge a percentage of your ad spend, with a monthly minimum, to get started. Schedule a free consultation to learn more and get a quote.