Blogging

It’s easy to get sidetracked by all the tasks of content marketing — planning, writing, publishing and engaging — and forget the bottom-line purpose of doing it. The ultimate purpose of content marketing is to market your business, resulting in higher website traffic and sales. The optimization and promotion tips […]

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer

Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared

You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate

Have you considered allowing guest posts on your blog? We grew the KISSmetrics blog to over 400,000 visitors a month, publishing blogs which mainly came from guest author contributions. We grew the Crazy Egg blog to over 100,000 visitors a month within a year…using the same strategy. What you may

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend months creating the most awesome infographic,