Marketing

There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and […]

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion

Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. But like in so many other aspects of business, I see too many people doing this wrong. That’s okay…for now. While it may sound simple, promotional campaigns like this

Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrivesurpassed Twitter in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an

Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website. Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of