Marketing

More is better, right? Not in the world of conversion optimization. Just think of it this way…When you take a kid to a candy store, what happens? They don’t know what to buy, right? The reason is that they have too many options to choose from and they are not […]

A lot of startups are launched by engineers, designers, and product managers. That’s why they have such great products, right? But have you noticed that they typically lack on the sales front? Well, it’s because they usually don’t understand sales or the way a startup should use salespeople. That’s a